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OAKSTRONG PERORMANCE & LEADERSHIP
Strong minds win when it matters most.
TRUSTED BY LEADERS AT:
Association of the U.S. Army
Gilbert Public Schools
Arizona Interscholastic Association
Sports Leadership Institute
Chandler Unified School District
Ogden Unified School District
And more...
ABOUT BRANDON
Deep roots don't fear the wind.
Brandon Larson is an award-winning athletic director and educator with more than 25 years in education and athletics. He started as a football coach, determined to help young men find their full potential, and that path led him into athletic and educational administration.
Today he teaches organizations how to build OakStrong cultures on purpose: cultures that keep their players, employees, and staff, and make people want to give their best effort toward a common goal. His work has contributed to 30+ state titles and four national titles in various sports, and to creating cultures that not only withstand adversity, but thrive on intentionally built standards and systems.
He is the co-author of Rally!, the author of Becoming OakStrong, and is completing his doctorate in sport and performance psychology.
THE BOOKS
Take the OakStrong approach home
RELEASED OCTOBER 13, 2026
BECOMING OAKSTRONG
The Leadership & Performance Model Rooted in Purpose
A leadership fable built on the image of an oak, from seed to roots to trunk to branches, and the OakStrong Performance Model. Each chapter ends with a bridge into the workbook, so leaders can apply what they read.
PUBLISHED BY SOLUTION TREE
RALLY!
How Outstanding Activities and Athletics Improve Academics and School Culture
The Rally model provides strategies for aligning extracurricular programs with academic goals, fostering leadership, and boosting participation and engagement. The Rally approach improves student performance and promotes a thriving academic environment where students are eager to learn, participate, and grow.
OFFERINGS
Three ways to work together.
KEYNOTES
An engaging, tailored talk on mental performance, culture, and leadership that sends your audience home with steps they can act on.
WORKSHOPS
Hands-on sessions for coaches, teachers, administrators, and parents, or a custom workshop built around your team's culture and goals.
PROGRAMS FOR ATHLETES & CLUBS
Mental skills, leadership, and sportsmanship training for junior high and high school athletes.
TESTIMONIALS
What leaders say.
"I am thrilled to provide an endorsement for Brandon Larson, an exceptional speaker who possesses a profound understanding of how to build culture and leadership within an organization. Having had the pleasure of attending Brandon's insightful talk on this subject, I can confidently say that their expertise and passion left a lasting impact on me and the entire audience."
ROBERT B. BROWN
General, U. S. Army, Retired
President & CEO
Association of the United States Army
"Brandon's talk on practical strategies for building successful programs at the Sports Leadership Institute's High School Champions Summit was informative and inspiring. He shared best practices that help athletic departments and student-athletes succeed in their sport and in life, and he showed program leaders how to use culture as a unifying force. I highly recommend Brandon to any school or corporation looking to transform its organization through his OakStrong Culture: unified, galvanized, and elite."
IAN GAFFNEY
CEO
Sports Leadership Institute
"Brandon is a dynamic presenter with the skill and the ability to speak directly to the hearts and minds of his audience. He understands that a great Culture is rooted in honesty and relationships. His success as an administrator is a reflection of his integrity and ingenuity!"
SHANE MCCORD
Retired Superintendent
Gilbert Public Schools
CONNECT
Let's build your OakStrong culture.
Tell me about your event, team, or organization and I'll follow up personally.